All toys carefully chosen

Selegiochi imports a wide assortment of toys selected from the most dependable and prestigious producers in the world, distributing them in Italy through the highest quality retailers. Selegiochi offers a broad range of high quality toys that draw

inspiration from indispensable principles, such as the idea that playing is the first and most important activity of children where they can interconnect with their surrounding context. From continuous collaboration with major manufacturers,

Selegiochi offers brands and toys coming from many countries around the world, all carefully selected for their functions, their sales potential in a constantly evolving market and their quality, all complying with the most stringent safety criteria.

Our Brands

Selection and distribution


Distribution to extensive and diversified retail sectors and channels


More than 2000 articles cover all the main segments of the toy market, ensuring customers a complete and diversified offer


25 international brands, both historical and emerging, of great quality and reliability

Number of retailers

Wide distribution on the territory in an extremely fragmented distribution landscape

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